We help good brands run better ads.

Our sprint-to-advisory model helps non-profits, startups and small businesses activate high-impact paid media strategies for 50% less service fees than our competitors.

Where we activate

Who we've helped

Nature's Symphony

Breathtaking colors of our planet
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Sands of Time

Stark beauty of desolate dunes
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Beyond Boundaries

Visual odyssey across continents
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Faces of Humanity

Portraits of people from around the globe
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goodhelp is built on three principles.

Transparency fosters collaboration

We know paid media. You know your brand. We value your intel and we want you to be an active participant as we work together to grow your brand. Many of our paid media sprints include a layer of client education for this reason.

You win = we win

Our strategy recommendations and activations take place on social and search platforms, but we measure our results against your brand’s main scoreboard. Paid media success only happens if our success signals are aligned from day one.

% of media fee pricing model is outdated

We don’t operate on a % media fee model, so our fees won’t increase unless you truly need more of our time. One of the biggest reasons we're exploring AI client service solutions is to deliver more value at our current fee levels.

You'll never wonder if a human
actually looked at your account.

We use AI to give you faster and more expansive service, not to replace the decades of experience and context we bring to the table.

Lean, Scrappy and Proven

goodhelp is supported by a small team of senior, U.S.-based independent contractors. Every single one of us is looking for your brand's activation to become our next case study. We share in your success and we come to the table as true media buying partners.

Custom Activation Team

We pair each client with a custom team of senior paid media experts built for where your brand is right now — whether that means going deep on creative strategy, tech builds, or both.

A few more things . . .

  • What's the minimum budget a brand needs to work with you?

    Fees: We try to be as flexible as possible, especially for small businesses (like us) and non-profits. Our retainer fees typically range between $6-10k per month hands-on ad management, but we have audits and advisory session offerings for much less.     


    Media Investment: We support brands spending between $10k- $200k per month on media. This media investment range is a perfect fit for our senior, lean team model. Brands spending significantly more typically need a full-service agency.     

  • Are you aware there's a brand named BetterHelp?

    Yes, we love their radio ads and wish them nothing but the best. We all deserve both good AND better help. 

  • Do you work with B2B or B2C brands?

    Both. Honestly, we're too curious about the internet to specialize on just one and we think consumer behavior has increasingly created a landscape where buyers don't view the internet through this B2B/B2C silo anymore either. 

goodhelp in action

Client Win
Snapshot

Reduced cost per conversion by 70%

Client Category: Healthcare Startup, B2C

Project: 90-Day Paid Social Strategy Sprint

Wins: Reduced cost per conversion for new patients by 70% during our 90-day sprint by advising on creative and campaign structure and helping the team create new top-performing assets with limited internal resources.

Increased B2B pipeline by 1.3x in first quarter; 3x in first year

Client Category: B2B Series C Lead Gen

Project: Paid Social Strategy & Management Retainer

Wins: Worked alongside Demand Gen lead to build and manage revised paid media strategy to support new content marketing initiatives on core channel (LinkedIn), while building out supporting channels (Meta, Reddit). We stayed on retainer for three years until they were ready for a bigger partner.

Landed a 4x return on first Meta ads campaign

Client Category: B2C, E-Comm, New Product Launch

Project: 90-Day Paid Social Strategy Sprint

Wins: Helped launch brand's e-comm practice with first-ever Meta campaigns, scaling sales behind their third product release. We landed a 4x return on their media investment and have been brought back to support their business growth ongoing.

90-Day Paid Media Sprint

We can course correct active campaigns or guide your team through a successful launch. Our senior team of paid social and search experts have a stellar track record of driving meaningful impact for brands in 90 days.

01 Before Day 1

Competitor & Brand Intel; Conversion Signal Matching

02 Days 0–30

Hit Initial Benchmarks

03 Days 30–60

Establish Consistency & Scale

04 Days 60–90

Refine Process & Test Funnel

goodhelp in action

Client Win
Snapshot

Reduced cost per conversion by 70%


Client Category: Healthcare Startup, B2C


Project: 90-Day Paid Social Strategy Sprint


Wins: Reduced cost per conversion for new patients by 70% during our 90-day sprint by advising on creative and campaign structure and helping the team create new top-performing assets with limited internal resources.

Increased B2B pipeline by 1.3x in first quarter; 3x in first year


Client Category: B2B Series C Lead Gen


Project: Paid Social Strategy & Management Retainer


Wins: Worked alongside Demand Gen lead to build and manage revised paid media strategy to support new content marketing initiatives on core channel (LinkedIn), while building out supporting channels (Meta, Reddit). We stayed on retainer for three years until they were ready for a bigger partner.

Landed a 4x return on first Meta ads campaign


Client Category: B2C, E-Comm, New Product Launch


Project:  90-Day Paid Social Strategy Sprint


Wins: Helped launch brand's e-comm practice with first-ever Meta campaigns, scaling sales behind their third product release. We landed a 4x return on their media investment and have been brought back to support their business growth ongoing.

90-Day Paid Media Sprint

We can course correct active campaigns or guide your team through a successful launch. Our senior team of paid social and search experts have a stellar track record of driving meaningful impact for brands in 90 days.

01

Before Day 1

Competitor & Brand
Intel; Conversion Signal Matching

02

Days 0–30

Hit Initial
Benchmarks

03

Days 30–60

Establish
Consistency & Scale

04

Days 60–90

Refine Process & Test
Funnel

More Ways We Can Help

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Paid Social & Search Sprints & Retainers

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Paid Media Advisory & Team Training

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Paid Social & Search Audits

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Paid Media AI & Tech Stack Licensing

We help good brands run

better ads.

Our sprint-to-advisory model helps non-profits, startups, and small businesses activate high-impact paid media strategies for 50% less service fees than our competitors.

Lightbulb above open math notebook on green circle background

Where we activate: Meta · LinkedIn · TikTok · Reddit · YouTube · ChatGPT · Google · Pinterest

Who we've helped:

goodhelp in action

70%↓

Reduction in cost per conversion in first 30 days

Client Profile: B2C, Healthcare Startup

3x↑

B2B pipeline increase in first year of managed service; 1.3x increase in first quarter

Client Profile: B2B, Series C, Cyber Security SAAS

4x↑

Return on first Meta ads campaign and sustained new customer pipeline development for +2 years

Client Profile: B2C E-comm, GTM, Spirits/Beverages

We help good brands run better ads.

Our sprint-to-advisory model helps non-profits, startups, and small businesses activate high-impact paid media strategies for 50% less service fees than our competitors.

Who we've helped:

Where we activate:

Meta · LinkedIn · TikTok · Reddit · YouTube · Pinterest · ChatGPT · Google

70%↓

Lower cost per conversion for a B2C healthcare startup


Services: 90-day Sprint, followed by ongoing quarterly advisory scope (60% less service fees)

3x↑

Increase in B2B pipeline in first year; 1.3x in first quarter


Services: 90-day sprint, followed by 2 year managed service retainer

4x↑

ROAS on initial launch for GTM B2C spirits and beverages brand. Sustained  momentum toward new customer acquisition goals over following 12 months.


Services: 90-day Sprint, followed by ongoing managed services retainer

goodhelp in action

Our most popular
service…

90-Day
Paid Media Sprint

Give our senior team of paid social and search experts 90 days and we'll develop, test and deliver your brand's paid media blueprint. Afterward, you can decide if you'd like us to manage the spend ongoing or step back into an advisory role.

  1. 01 · Before Day 1 Competitor & Brand Intel; Conversion Signal Matching
  2. 02 · Days 0–30 Hit Initial Benchmarks
  3. 03 · Days 30–60 Establish Consistency & Scale
  4. 04 · Days 60–90 Refine Process & Test Funnel

Subscribe to our Substack.


Join over 2,000 marketing execs who track paid social strategy shifts via our free monthly newsletter, Wednesday Morning.

Subscribe to our Substack.


Join over 2,000 marketing execs who track paid social strategy shifts via our free monthly newsletter, Wednesday Morning.

Subscribe to our Substack.

Join over 2,000 marketing execs who track paid social strategy shifts via our free monthly newsletter, Wednesday Morning.