What you’ll learn
Browse lesson plan
Lesson 1 : Social Ad Strategy: Simplified
Lesson 1: It’s All About Alignment
Lesson 2: The Simple Campaign Setup We Use to Drive Most Small Business Campaigns
Lesson 1: Budgets Simplified
Lesson 2: Scaling Your Results
Lesson 1: Understanding the Social Ad Landscape
Lesson 2: Picking the Right Platform Mix for Your Goal(s) and Your Audience(s)
Lesson 1: Social Targeting Simplified: Here are the 3 Audience Types You Need to Know/Understand
Lesson 2: Persona Targeting 101
Lesson 3: Custom Audiences 101
Lesson 4: Lookalike Audiences 101
Lesson 5: How Audiences Do/Don’t Work Together
Demo: Let’s Build an Audience in Ads Manager
Lesson 1: Social Ad Creative
Lesson 2: A Simplified Approach to Testing & Learning
Lesson 4: Finding Inspiration from Facebook’s Ad Library
Lesson 1: Attribution: What Is It and What Do You Need to Know
Lesson 2: Key Performance Checkpoints
Lesson 3: Proxy Metrics: What Are They (+How Can They Help?)
Lesson 1: Optimization: Everyone's Favorite Word
Lesson 1: Guided Tour of Facebook’s Business Manager
Lesson 2: Guided Tour of Facebook’s Ads Manager
Lesson 1: A Blueprint for a Test & Learn Campaign
Lesson 1: More Resources!
Download: Social Ad Planning + Performance Tracking Templates
The only course you & your team need to understand paid social strategy.
Who will benefit?
Managers and Executives
Hi! I’m Jenny!
After more than a decade in digital strategy leadership roles for brands like IFC and MTV, I founded my digital marketing consultancy, Good Help, Co. in 2017 where I've planned and managed +$20 million in social ad campaign spends.
I quickly realized that my clients didn't just want me to build their social advertising strategies, they wanted to learn the strategy themselves. Dozens of corporate training sessions and +500 webinar attendees later, I decided to make this material more accessible by creating this online course. The approach taught in this course has been tried and tested with big brands and small businesses alike — and it works!
Nice words from our students:
- Alina H., Social Advertising 101 Webinar Attendee
- Krystal P., Social Advertising 101 Webinar Attendee
- Emma, Social Advertising 101 Course Customer