2019 Paid Social Benchmarks Guide

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Social ad performance benchmarks are notoriously… tricky.

If you’ve Googled your way to an answer only to find your results are way off the mark — this guide is for you.

In it, we explain:

  • Why these Google-able charts are a bit misleading (hint: it’s because they lack context)

  • Key campaign elements that affect performance for the most common paid social campaign KPIs

  • How to set competitive, but achievable benchmarks