2019 Paid Social Benchmarks Guide
Social ad performance benchmarks are notoriously… tricky.
If you’ve Googled your way to an answer only to find your results are way off the mark — this guide is for you.
In it, we explain:
Why these Google-able charts are a bit misleading (hint: it’s because they lack context)
Key campaign elements that affect performance for the most common paid social campaign KPIs
How to set competitive, but achievable benchmarks